MEET JEFF
47 years old, Toronto
He’s been in the pharma industry for 20+ years. He used to be a star and now he’s an experienced fair performer. For the past couple of years, he’s been in the habit of assigning blame, looking for convenient truths. The bigger issue though is that in these challenging times, if you’re not improving, you’re falling behind.
Peter has been to numerous training sessions over his career. Some were ok, most were “a huge waste of his time”. Cynicism has now settled in. He is firmly convinced that he has all the skills he needs and that the training session will be a paint-by-numbers instruction that will “once again” insult his intelligence.
Elliot Jaxx will surprise him with solid battle tested tools and ideas he knows will make a difference, because he’s leveraged them in the past, but inconsistently. Jeff will come out of the session saying: “Sometimes, we need to be reminded of what made us that much more successful in the past. Add to this a few practical new ideas, and a hint of attitude readjustment… it never hurts.”